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Identity and Leadership in Virtual Communities

Identity and Leadership in Virtual Communities

Identity and Leadership in Virtual Communities

Hickey

268,88 €
IVA incluido
Consulta disponibilidad
Editorial:
IGI Global
Año de edición:
2014
Materia
Estudios de comunicación
ISBN:
9781466651500
Páginas:
256
Encuadernación:
Otros

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Sobre IBD

The presence and ubiquity of the internet continues to transform the way in which we identify ourselves and others both online and offline. The development of virtual communities permits users to create an online identity to interact with and influence one another in ways that vary greatly from face-to-face interaction. Identity and Leadership in Virtual Communities: Establishing Credibility and Influence explores the notion of establishing an identity online, managing it like a brand, and using it with particular members of a community. Bringing together a range of voices exemplifying how participants in online communities influence one another, this book serves as an essential reference for academicians, researchers, students, and professionals, including bloggers, software designers, and entrepreneurs seeking to build and manage their engagement online.

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