Arathy MP / Dr. Sruthi V / Sangeetha Lakshman
Librería Samer Atenea
Kálamo Books
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
This book provides a comprehensive understanding of innovation and entrepreneurship in today’s dynamic business environment. It explores the concepts, processes, and strategies of innovation, emphasizing how organizations create value through creativity, technological advancement, and strategic thinking. The book examines innovation as a strategic process, covering environmental scanning, opportunity identification, research and development, idea management, commercialization, and continuous improvement.The text also introduces entrepreneurship and new venture creation, guiding readers through opportunity recognition, business planning, resource acquisition, venture financing, and risk management. It discusses venture development and implementation strategies, highlighting the practical aspects of launching, managing, and growing successful enterprises. Through theoretical insights and real-world examples, the book equips students, entrepreneurs, and business professionals with the knowledge and skills required to foster innovation, develop sustainable ventures, and achieve competitive advantage in a rapidly evolving marketplace.
