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Hotelmanagement

Hotelmanagement

Georg Seitz

78,36 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1996
Materia
Gestión y técnicas de gestión
ISBN:
9783540617464
78,36 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Dieses Buch richtet sich an Studenten wirtschaftswissenschaftlicher Touristikstudiengänge, Hotelfachschüler und Praktiker, die sich mit Hotelmanagement befassen. Dargestellt werden die hotelrelevanten Merkmale der Dienstleistungsproduktion, weiter die Hotelformen und der Hotelmarkt in Deutschland in seiner Struktur und seinen Marktperspektiven. Zentral ist das Kapitel über Marketing. Darin nimmt die Produktpolitik eine vorrangige Stellung ein. Sie umfaßt Funktionen wie Standort, Qualitätssicherung, die Markenkomponente sowie Aspekte der Ökologie.

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