Hospitality Sales and Promotion

Hospitality Sales and Promotion

Derek Taylor

355,53 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2017
ISBN:
9781138432758
355,53 €
IVA incluido
Disponible

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Sobre IBD

A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.

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