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Horizontale Kooperation als Markteintrittsstrategie im Internationalen Marketing

Horizontale Kooperation als Markteintrittsstrategie im Internationalen Marketing

Jürgen Mengele

60,20 €
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Editorial:
Springer Nature B.V.
Año de edición:
1995
Materia
Economía
ISBN:
9783824460106
60,20 €
IVA incluido
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Sobre IBD

Die Wahl, in welches Land mit welcher Strategie einzutreten ist, determiniert die zukünftige Expansion. Der Autor untersucht die Eignung der internationalen horizontalen Kooperation als Instrument des Markteintritts in ausländische Märkte.

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