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Holy Hype

Holy Hype

Pamela L. Morris / Susan H. Sarapin

155,57 €
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Consulta disponibilidad
Editorial:
Bloomsbury Publishing plc
Año de edición:
2022
Materia
Estudios de comunicación
ISBN:
9781793629340

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This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.

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  • Holy Hype
    Pamela L. Morris / Susan H. Sarapin
    This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services. ...
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