Holiday attachment - The construct, measure, and its relation with customer loyalty

Holiday attachment - The construct, measure, and its relation with customer loyalty

Holiday attachment - The construct, measure, and its relation with customer loyalty

Babu George

32,00 €
IVA incluido
Disponible
Editorial:
GRIN Verlag
Año de edición:
2012
ISBN:
9783656127062
32,00 €
IVA incluido
Disponible

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Sobre IBD

Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows: a) Conceptualization, development, and validation of a scale to measure holiday attachment. b) Examination of holiday attachment as an antecedent of tourist loyalty. c) Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty. KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.

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