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Heterogenität in der Präferenzanalyse

Heterogenität in der Präferenzanalyse

Sonja Gensler

90,65 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Obras de teatro, textos teatrales
ISBN:
9783824491179
90,65 €
IVA incluido
Disponible

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Sobre IBD

Anhand einer Simulationsstudie vergleicht Sonja Gensler die Conjoint-Analyse und die Choice-Based-Conjoint-Analyse als Methoden zur Erfassung und Analyse von Konsumentenpräferenzen und untersucht die Möglichkeiten zur Berücksichtigung heterogener Präferenzen durch Finite-Mixture-Modelle und hierarchische Bayes-Modelle.

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