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HARD TALK - Confessions of an Accidental Marketing and Communications Professional

HARD TALK - Confessions of an Accidental Marketing and Communications Professional

Eileen Cassidy Rivera

25,15 €
IVA incluido
Disponible
Editorial:
Government Market Press
Año de edición:
2023
Materia
Industrias de los medios, la información y la comunicación
ISBN:
9781631030994
25,15 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

In 'Hard Talk: Confessions of an Accidental Marketing and Communications Pro,' Eileen Cassidy Rivera takes readers on a two-decade journey through the challenging and ever-changing landscape of government contracting. With personal and professional anecdotes, she shares the strategies and tactics she used to build and maintain reputations, transform brands, and lead successful marketing and communications strategies. But more than just a playbook to marketing and communicating in the government contracting industry, Eileen’s story is one of perseverance and resilience, as she overcame gender and cultural barriers to become a respected leader. Anyone seeking to succeed as a MarCom professional in the GovCon industry will find invaluable insights and advice in this inspiring and practical book.

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