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Handbuch Web Mining im Marketing

Handbuch Web Mining im Marketing

 

102,08 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Tecnología: cuestiones generales
ISBN:
9783322898722
102,08 €
IVA incluido
Disponible

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Sobre IBD

Das Handbuch deckt alle Facetten des Web Mining ab. Zunächst wird der Prozess des Web Mining ausführlich beschrieben, wobei insbesondere auf den Aspekt des Preprocessing der internetspezifischen Daten eingegangen wird. Besonderer Wert wird auf die zahlreichen Einsatzpotenziale des Web Mining gelegt, wobei grundsätzliche Überlegungen mit den Ergebnissen bereits realisierter Projekte ergänzt werden.

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