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Handbook of Tourist Behavior

Handbook of Tourist Behavior

 

102,82 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2012
Materia
Sociedad y ciencias sociales
ISBN:
9780415542814
102,82 €
IVA incluido
Disponible

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Sobre IBD

In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

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