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Handbook of Research Methods in Consumer Psychology

Handbook of Research Methods in Consumer Psychology

 

190,63 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Psicología
ISBN:
9780815352983
190,63 €
IVA incluido
Disponible

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Sobre IBD

In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.  

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