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Handbook of Media Management and Economics

Handbook of Media Management and Economics

 

441,25 €
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Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2018
Materia
Estudios de comunicación
ISBN:
9781138729292

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  • Librería Samer Atenea
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Sobre IBD

The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.

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