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Grundzüge der Neuroökonomie

Grundzüge der Neuroökonomie

Pablo Peyrolón

21,95 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2019
Materia
Finanzas
ISBN:
9783658283896
21,95 €
IVA incluido
Disponible

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Sobre IBD

Was ist Neuroökonomie?.- Einfache Entscheidungen erforschen.- Einblick in das Gehirn.- Neurofinanzen.- Gehirn und Geld.- Risikotoleranz und Angst.- Neuromarketing.- Irrational und emotional.- Die vier Grundbedürfnisse.

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