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Grundlagen der CSR aus der Perspektive des Marketings

Grundlagen der CSR aus der Perspektive des Marketings

Jan Waßmann

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Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Gestión y técnicas de gestión
ISBN:
9783658044053
20,78 €
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Sobre IBD

Abgrenzung des CSR-Begriffs.- Formen der CSR.- Relevanz der CSR für die marktorientierte Unternehmensführung.

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