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Green Marketing

Green Marketing

Ayca Can Kirgiz

65,61 €
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Editorial:
Springer Nature B.V.
Año de edición:
2015
Materia
Economía del desarrollo y economías emergentes
ISBN:
9781137535870

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Green Marketing examines the concept of ’Green Marketing’ using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket’s automative sub-industy and its green marketing strategies.

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