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Green Advertising and the Reluctant Consumer

Green Advertising and the Reluctant Consumer

 

77,02 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Estudios de comunicación
ISBN:
9781032930145
77,02 €
IVA incluido
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Sobre IBD

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.

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