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Globales Management von Wertschöpfungsfunktionen

Globales Management von Wertschöpfungsfunktionen

Thomas Paul

71,13 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1998
Materia
Microeconomía
ISBN:
9783409121910
71,13 €
IVA incluido
Disponible

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Sobre IBD

Die zunehmende Globalisierung erfordert vom Management internationaler Geschäftsaktivitäten, länderübergreifende Interdependenzen zwischen einzelnen Wertschöpfungsfunktionen systematisch zu erkennen und durch geeignete Koordinationsmechanismen zu unterstützen. Thomas Paul zeigt anhand von Intensivfallstudien die Konsequenzen für die Bereiche F&E, Produktion und Marketing/Vertrieb auf und belegt die neben den materiellen Liefer- und Leistungsbeziehungen wachsende Relevanz des länderübergreifenden Know-how-Transfers. Verzeichnis: Die zunehmende Globalisierung erfordert länderübergreifende Interdependenzen zwischen einzelnen Wertschöpfungsfunktionen systematisch zu erkennen und durch geeignete Koordinationsmechanismen zu unterstützen. T. Paul zeigt die Konsequenzen für die Bereiche F&E, Produktion und Marketing/Vertrieb auf und belegt die wachsende Relevanz des länderübergreifenden Know-how-Transfers.

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