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Global Political Marketing

Global Political Marketing

 

87,78 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2011
Materia
Política y gobierno
ISBN:
9780415500463
87,78 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Donde los libros
  • Librería Kolima (Madrid)
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Sobre IBD

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.

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