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Glaubwürdig kommunizieren

Glaubwürdig kommunizieren

Christian Gruber

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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Estudios de comunicación
ISBN:
9783531176512
48,32 €
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Sobre IBD

Die Glaubwürdigkeit der Kommunikation ist das zentrale Thema dieses Buches. Es stellt Strategien vor, wie man authentisch kommuniziert - im Unternehmen; in einer Presselandschaft, die geprägt ist von Konkurrenzkampf, Vereinfachung und Zeitnot; und vor dem Hintergrund einer Gegenöffentlichkeit, die eine junge Generation von kritischen Konsumenten im Internet etabliert, um dort ethisches Wirtschaften einzufordern.

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