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Glanz und Elend der PR

Glanz und Elend der PR

Klaus Kocks

45,65 €
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Editorial:
Springer Nature B.V.
Año de edición:
2001
Materia
Estudios de comunicación
ISBN:
9783531136264
45,65 €
IVA incluido
Disponible

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Sobre IBD

Klaus Kocks unternimmt es in 12 Beiträgen, praktische Probleme der Public Relations im Licht moderner Kommunikationstheorie und nach querdenkerischen Strukturen zu verorten. Das Ergebnis ist eine aufregende, oft provozierende, immer aber frappierende Interpretation praktischen Handelns von Public Relations, die viele der Topoi und Streitpunkte von Public Relations in einem neuen Licht erscheinen lässt und damit ungemein fruchtbare Anstöße zu einer theoretischen Durchdringung von Public Relations liefert.

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