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Gestão do marketing nas grandes empresas comerciais

Gestão do marketing nas grandes empresas comerciais

IKONGO ISEKOTOKO BOYOO BOSONGO

114,34 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786208549107
114,34 €
IVA incluido
Disponible

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Sobre IBD

As causas que mergulharam o sector da energia eléctrica no abismo são muitas e variadas. Remontam a várias décadas, a um misto de negligência e de falta de visão estratégica dos sucessivos governos da República Democrática do Congo (RDC), bem como à excessiva dependência das nossas decisões soberanas da visão dos principais doadores. Quanto às causas internas da empresa, gostaríamos de mencionar, sem sermos exaustivos, três: a má governação da empresa, o investimento insuficiente, o problema da cobrança e a não aplicação de tarifas reais. A gestão da Société Nationale d’Electricité (SNEL S.A) deve ser estratégica, dada a importância da energia eléctrica no processo de desenvolvimento do nosso país. Deve ser gerida de acordo com a disciplina estrita dos princípios de boa governação e com o rigor das decisões técnicas e financeiras necessárias à sua manutenção e desenvolvimento. Somos obrigados a constatar que os engenheiros, num contexto de ameaças à equipa de gestão e de excessiva politização na gestão da empresa.

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