Ganzheitliche Finanzplanung

Ganzheitliche Finanzplanung

Georg Horn / Hubertus Von Schrottenberg

54,20 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2011
ISBN:
9783834926944
54,20 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Die Bedeutung der Behavioral Finance, dem Forschungszweig, der sich mit dem Einfluss psychologischer Mechanismen auf ökonomisches Handeln befasst, wird kaum mehr bestritten. Die Literatur befasste sich bislang mit dieser Thematik eher auf der wissenschaftlichen Ebene. In diesem Buch verknüpfen zwei Praktiker aus der Versicherungswirtschaft Sachkompetenz und Psychologie/Verantwortungsorientierung zu ausgereiften und erprobten Beratungskonzepten.

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