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From Awareness to Commitment in Public Health Campaigns

From Awareness to Commitment in Public Health Campaigns

Marceline Thompson-Hayes / Myleea D. Hill / Myleea DHill

56,79 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
2020
Materia
Estudios de comunicación
ISBN:
9781498533317
56,79 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

This book discusses several myths of the benefits of raising awareness: awareness is enough, awareness equals acceptance, awareness is education, awareness is altruistic, and awareness equals health. It offers a model that moves from awareness to a commitment to solving and alleviating health problems through various communication methods.

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