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Franchisingnetzwerke Im Dienstleistungsbereich

Franchisingnetzwerke Im Dienstleistungsbereich

Gabriele Stein

60,27 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1996
Materia
Economía
ISBN:
9783824463749
60,27 €
IVA incluido
Disponible

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Sobre IBD

Auf der Grundlage einer empirischen Studie identifiziert die Autorin drei idealtypische Managementformen der Franchisepraxis und erarbeitet auf Effizienzaussagen basierende Erfolgsfaktoren für das Franchisingmanagement im Dienstleistungsbereich.

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