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Franchising

Franchising

Christian Kubitschek

84,71 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2000
Materia
Gestión y técnicas de gestión
ISBN:
9783824470853
84,71 €
IVA incluido
Disponible

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Sobre IBD

Christian Kubitschek legt eine institutionenökonomische Analyse vor, mit der die hybride Organisationsform des Franchisings auf der Basis von Effizienzvergleichen mit alternativen Vertriebskonzepten, z. B. den Filial- oder Lizenzsystemen, erläutert wird.

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