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Franchising in America

Franchising in America

Franchising in America

Thomas S. Dicke / Thomas SDicke

64,49 €
IVA incluido
Disponible
Editorial:
Longleaf on behalf of Univ of N. Carolina Press
Año de edición:
1992
Materia
Historia de empresas específicas/historia societaria
ISBN:
9780807843789
64,49 €
IVA incluido
Disponible

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Sobre IBD

Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner.Originally published in 1992. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

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