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Franchising Globally

Franchising Globally

I. Alon

134,00 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Estrategia empresarial
ISBN:
9781349315444
134,00 €
IVA incluido
Disponible

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Sobre IBD

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

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