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Fostering Consumer Well-Being

Fostering Consumer Well-Being

Fatih Sonmez

193,66 €
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Editorial:
Springer Nature B.V.
Año de edición:
2024
Materia
Psicología
ISBN:
9783031591433

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Sobre IBD

This book brings together, in one source, a psychologically framed view of consumer well-being.  Featuring chapters authored by expert scholars in the field, and encompassing both research and theory, it provides a comprehensive framework for understanding this important area. Each chapter contains a review of theories and evidence, as well as future research directions and policy recommendations.  The intended audience for the book includes professionals in a range of areas, including academia, economics, business, media, and government. 

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