Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
Ford’s electrification story is often reduced to range figures and launch-day hype, but the real transformation is industrial: supply chains rebuilt under pressure, factories retooled while production continues, and a customer base that still needs vehicles to work every day. This book follows Ford’s EV era as a high-stakes operational transition-one carried out in public-where cost, quality, and charging reliability matter as much as innovation.Rather than chase a clean break from the past, Ford anchored electrification in familiar nameplates and hard-use segments. From the Mustang Mach-E and F-150 Lightning to the E-Transit and the expanding Ford Pro ecosystem, Ford’s strategy reveals the tension between heritage and reinvention: how to modernize without losing the trust earned in driveways, worksites, and fleet depots.Along the way, the narrative traces the decisions that defined the pivot years-pricing wars, connector strategy, charging access, battery sourcing, manufacturing bets, and the renewed emphasis on hybrids and extended-range solutions. The result is a fact-based portrait of what the EV transition looks like when the standard is not novelty, but uptime.
