Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
How does purpose help you grow a profitable business that people love?What exactly does it mean to be a purpose-led business?What higher purpose should your business serve and how do you serve it in a meaningful way?Purpose in business has become a common expectation, from employees, customers and investors. Yet many business leaders struggle to understand what it means for their business.For Love & Money offers clarity on the most recent evolution of organisational purpose. It equates the demand for purpose in business with social purpose. Business as a force for good. Sharing inspiration from businesses such as Intrepid Travel, Outland Denim, Patagonia, Unilever, PayPal and Future Super, this book makes a powerful connection between the two things that drive social purpose-led businesses (which are inextricably linked):LOVE. Of people, planet and humanity. It’s the raw emotion behind purpose. And MONEY. Profit and commercial success.Why are they interlinked? Because when purpose drives profit, it offers the ability to play a bigger game; to be ambitious in the change you seek to create over the long term. Meanwhile you build a meaningful business for everyone involved; you attract passionately invested employees, customers, partners, suppliers and investors; and you build trust, the currency of a valued business.Written for leaders of medium and large organisations, but also relevant to small business leaders, this book offers the following clear outcomes:Clarity on what it means today to be a business led by a higher purposeInsight into the powerful movement behind business as a force for goodInspiration from successful social purpose-led businessesA methodology on how to define and embed meaningful purpose into your business and brandA clear ’how-to’ approach to get you started on identifying and articulating your brand purposeFor Love & Money combines inspiration, insight and practical resources to empower you to reimagine your business and the higher purpose that will drive its success through the volatility of the twenty-first century. 3
