Finanzielle Nutzenrechnungen im technischen Vertrieb und Marketing

Finanzielle Nutzenrechnungen im technischen Vertrieb und Marketing

Lucas W. Heilmann / Lucas WHeilmann

78,75 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2015
ISBN:
9783658121020
78,75 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Die Arbeit beschreibt die Rekonstruktion eines generischen Prozesses zur Entwicklung finanzieller Nutzenrechnungen. Sie identifiziert neun Entwicklungsstufen und leitet mittels empirischer Beobachtungen abzustimmende Fragestellungen sowie angestrebte Ergebnisse ab. Vier fallstudienbasierte Forschungskooperationen mit mittelständischen Unternehmen dienen als detaillierte Referenzbeispiele. Anhand der Implementierung finanzieller Nutzenrechnungen zeigt der Autor Herausforderungen und formuliert Handlungsempfehlungen zur Lösung typischer Problemszenarien.

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