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This book tries to present simple but important concepts in accounts and finance necessary to run a start-up successfully. It is not intended to be part of any formal course but rather a handbook to manage the finances of a business. Finance and Accounts is a vast subject and a formal study could take some years. What we have tried to do in this book is to simplify those topics which are very essential and basic in the day-to-day running of a business. If you go through these pages and try to grasp these basic principles, there is every chance that you can master the basics of finance to run your business. You must be familiar with the Pareto principle. In most cases, eighty percent of the effect comes from twenty percent of the causes. Similarly, in running a business, twenty percent of the theories of finance and accounts are important for running eighty percent of your business. It is this twenty percent that we have tried to simplify and put across to you in this book, both in text and in a presentation. The presentation that follows the main text was given to a batch of entrepreneurs who had enrolled for a popular program designed by IIM Bangalore for founders of new start-ups. The presentation was very well received.
