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Fair Game. Stili e linguaggi della comunicazione sportiva.

Fair Game. Stili e linguaggi della comunicazione sportiva.

Fair Game. Stili e linguaggi della comunicazione sportiva.

Barbara Mazza

23,45 €
IVA incluido
Disponible
Editorial:
Lulu Press
Año de edición:
2018
Materia
Estudios homosexuales
ISBN:
9780244073282
23,45 €
IVA incluido
Disponible

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Sobre IBD

Il linguaggio ha, per sua natura, un carattere dinamico e cangiante. Si rinnova costantemente per esprimere significati e orientamenti, utili a rappresentare tempi e spazi. Lo sport è uno di contenuti più utilizzati per raccontare i cambiamenti sociali, ma è anche un sistema sociale complesso che utilizza la comunicazione per dialogare e concorrere allo sviluppo della società. Nell’era del digitale e dell’iperconnessione, quali sono le modalità espressive più idonee ad assecondare le diverse funzioni che lo sport assolve a livello glocale?I contributi affrontano i diversi aspetti della comunicazione sportiva: dal giornalismo al marketing, dalla comunicazione delle organizzazioni sportive a quella dei media, sino a ricomprendere gli utenti che dialogano sui social network. L’intento è di fornire al lettore - studenti, addetti al settore, ma anche semplici appassionati e curiosi - un quadro sullo stato dell’arte attuale della comunicazione sportiva.

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