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Fácil compreensão da gestão de marketing

Fácil compreensão da gestão de marketing

Juhi Yadav

122,26 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786208483630
122,26 €
IVA incluido
Disponible

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Sobre IBD

Este artigo explora os princípios e práticas da gestão de marketing, enfatizando o seu papel fundamental na consecução dos objetivos organizacionais. A gestão de marketing envolve o planeamento estratégico, a execução e a avaliação das atividades de marketing para atender às necessidades dos clientes e aumentar o valor da marca. O estudo examina componentes-chave, como pesquisa de mercado, segmentação, direcionamento, posicionamento e o mix de marketing (produto, preço, lugar, promoção). Além disso, destaca o impacto da transformação digital nas estratégias de marketing e a importância da tomada de decisões baseada em dados. Ao analisar estudos de caso e tendências atuais, este artigo tem como objetivo fornecer insights sobre práticas eficazes de gestão de marketing que promovem vantagem competitiva no cenário dinâmico do mercado atual.

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