Experiential Retailing

Experiential Retailing

Judith Forney / Pauline Sullivan / Youn-Kyung Kim

131,72 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
2020
ISBN:
9781501364150
131,72 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

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