Exhibitions, Trade Fairs and Industrial Events

Exhibitions, Trade Fairs and Industrial Events

 

84,08 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
ISBN:
9781032242095
84,08 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Offering a wide range of international case studies, the book will appeal to students and researchers in cultural studies, history, tourism and sociology.

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