Event Experience

Event Experience

Maksim Godovykh

101,72 €
IVA incluido
Disponible
Editorial:
Maksim Godovykh
Año de edición:
2024
ISBN:
9798230994930
101,72 €
IVA incluido
Disponible

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Sobre IBD

Event Experience offers a thorough exploration of how to create, assess, and enhance event experiences. The book covers key aspects including the cognitive, emotional, sensory, and behavioral dimensions that shape how attendees interact with events. It provides insights into understanding what attendees expect and want, how to measure their satisfaction and loyalty, and how to effectively use both qualitative and quantitative methods for gathering data.

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