Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ética empresarial y responsabilidad social > Ethical Marketing Through Data Governance Standards and Effective Technology
Ethical Marketing Through Data Governance Standards and Effective Technology

Ethical Marketing Through Data Governance Standards and Effective Technology

 

373,52 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2024
Materia
Ética empresarial y responsabilidad social
ISBN:
9798369322154
373,52 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Perelló (Valencia)
  • Librería Aciertas
  • El AlmaZen del Alquimista (Sevilla)
  • Librería 7artes
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Donde los libros
  • Librería Proteo (Málaga)

Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilization of technology in different ways. The pursuit for a unified source of information is fundamental for marketers in digital marketing. Ethical Marketing Through Data Governance Standards and Effective Technology delves into the intricacies of achieving this unity by addressing the challenges and presenting solutions in a structured manner. The book explores the fundamental necessity for an effective data governance strategy. It emphasizes the eradication of silos and the establishment of regulations governing data classification, storage, and processing. Within this framework, the application of artificial intelligence in marketing takes center stage. The book investigates Artificial Intelligence (AI) marketing, machine learning methods, and data management systems. Furthermore, the book studies advertising standards and challenges on online platforms. The intersection of technology and advertising is dissected, focusing on virtual assistance through avatars and their impact on consumer psychology. The importance of a comprehensive database governance strategy is underscored, presenting a complete approach for corporations to navigate the intricacies of online marketing while upholding ethical standards.

Artículos relacionados

  • The Gospel of Wealth
    Andrew Carnegie
    Andrew Carnegie (1835-1919) was a Scottish immigrant to the United States. He arrived as a poor child, but—as the epitome of the 'rags to riches' story, built himself into one of the richest men in the world. As a young man, who worked as a telegraph operator, and used his wits and business acumen to parlay his job into greater investments during and after the Civil War. Those ...
    Disponible

    15,54 €

  • Strategies and Approaches of Corporate Social Responsibility Toward Multinational Enterprises
    Erum Shaikh
    The convergence of corporate social responsibility (CSR), corporate strategy, and public policy has emerged as a critical domain in contemporary business. The fundamental premise of corporate social responsibility is the obligation a company bears to simultaneously address and tend to the multifaceted needs of its clients, workforce, shareholders, communities, and the environme...
    Disponible

    275,26 €

  • What Price the Moral High Ground?
    Robert H. Frank
    Financial disasters--and stories of the greedy bankers who precipitated them--seem to underscore the idea that self-interest will always trump concerns for the greater good. Indeed, this idea is supported by the prevailing theories in both economics and evolutionary biology. But is it valid? In What Price the Moral High Ground?, economist and social critic Robert Frank challeng...
    Disponible

    24,01 €

  • BlackRock-nya Larry Fink
    John Miller
    Menjelaskan keuangan adalah latihan membosankan yang membutuhkan pemahaman terlebih dahulu. John Miller, dengan pendekatannya yang sangat pribadi, dengan menciptakan jurnalisme sastra, memungkinkan kita memahami mekanisme internal monster BlackRock dengan kembali ke asal-usulnya dan melukiskan potret bosnya: Larry Fink yang misterius dan sangat kuat.Jika saya ditanya hari ini, ...
  • Humane Economy, The
    Wayne Pacelle
    ...
    Disponible

    16,99 €

  • Practical Leadership For Creating A Culture By Choice
    Jay B Newman
    This Book is a composite of 52 articles on leadership I have written. These articles were designed to help business, government, educational, etc. leaders improve their leadership skills using very practical suggestions in numerous leadership areas, such as communications, goal setting, coaching team members, etc. ...
    Disponible

    23,13 €