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Erfolgspotentiale für die Internationalisierung

Erfolgspotentiale für die Internationalisierung

Wolfgang Link

72,21 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1997
Materia
Economía
ISBN:
9783409121897
72,21 €
IVA incluido
Disponible

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Sobre IBD

Die erfolgreiche Internationalisierung von Unternehmen setzt die sorgfältige gedankliche Vorbereitung einzelner Internationalisierungsschritte voraus. Wolfgang Link analysiert, wie Führungskräfte bei der Planung und Entscheidungsfindung vorgehen sollten, und überprüft seine Thesen in 36 Tiefeninterviews mit Führungskräften internationalisierender Unternehmen. Im Anschluß daran konzipiert der Autor eine qualitative Methodik, mit deren Hilfe die in der Praxis identifizierten Defizite behoben werden können. Verzeichnis: Wolfgang Link analysiert, wie Führungskräfte bei der Planung und Entscheidungsfindung vorgehen sollten, und überprüft seine Thesen in Tiefeninterviews mit Führungskräften internationalisierender Unternehmen.

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Otros libros del autor

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