Erfolgsfaktoren der Innovativität von kleinen und mittleren Unternehmen

Erfolgsfaktoren der Innovativität von kleinen und mittleren Unternehmen

Rudolf Dömötör

85,29 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2010
ISBN:
9783834927385
85,29 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Die Erfolgsfaktorenforschung, die sich mit den Treibern des Innovationserfolgs eines Unternehmens beschäftigt, weist eine große Anzahl an Studien auf, deren Fokus jedoch mehrheitlich auf Großunternehmen gerichtet ist. Rudolf Dömötör erarbeitet die Besonderheiten des Innovationsmanagements von KMU und überprüft in einer empirischen Studie an 234 mittelständischen Unternehmen, inwieweit die traditionellen, aus Studien an Großunternehmen ermittelten Erfolgsfaktoren auch für KMU anwendbar sind.

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