Erfolgsfaktor Mensch im Online-Marketing

Erfolgsfaktor Mensch im Online-Marketing

Claudia Beauchamp / Markus Bockhorni

84,12 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2025
ISBN:
9783658492687
84,12 €
IVA incluido
Disponible

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Sobre IBD

Künstliche Intelligenz verändert das Online-Marketing grundlegend – doch der entscheidende Erfolgsfaktor bleibt der Mensch. Dieses Buch zeigt, wie Online-Marketing-Manager:innen ihre Zukunft aktiv gestalten können: mit Soft Skills, KI-Kompetenz und der Bereitschaft zum lebenslangen Lernen. Es beleuchtet praxisnah, welche sozialen und fachlichen Fähigkeiten im Jahr 2030 gefragt sind – von Empathie über Kreativität bis hin zu Datenkompetenz und strategischem Denken. Zahlreiche Übungen, Tools und Impulse helfen dabei, die eigene Rolle im digitalen Wandel zu reflektieren und weiterzuentwickeln. Ein inspirierender Leitfaden für alle, die nicht nur mit der Technik Schritt halten, sondern als Mensch im Online-Marketing der Zukunft erfolgreich sein wollen.

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