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Erfolgsfaktor Markt

Erfolgsfaktor Markt

Elko J. Kleinschmidt / Horst Geschka / R.G. Cooper

60,35 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Gestión y técnicas de gestión
ISBN:
9783642786884
60,35 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Über Erfolg oder Mißerfolg neuer Produkte entscheidet der Markt. Die Innovationsforscher Cooper und Kleinschmidt stellen die Erfolgsfaktoren für Produktinnovationen vor zeigen die Bedeutung des Lead-user-Ansatzes für die Zukunft.

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