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Erfolgreiches Franchise-System-Management

Erfolgreiches Franchise-System-Management

Gerlinde Brinkel

103,26 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2015
Materia
Gestión y técnicas de gestión
ISBN:
9783658119652
103,26 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Donde los libros
  • Librería Kolima (Madrid)
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Sobre IBD

Gerlinde Brinkel stellt in diesem Buch die wesentlichen Erfolgsfaktoren von Franchise-Unternehmen dar, die auf der Grundlage bestehender Forschungsergebnisse und einer umfassenden Praxisbefragung ermittelt wurden. Die Ergebnisse liefern konkrete Anhaltspunkte, wie sich Franchise-Geber beim Aufbau, dem Markteintritt und in der Wachstumsphase verhalten sollten, um ein Franchise-System erfolgreich zu etablieren.

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