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Erfahrungen im China-Geschäft

Erfahrungen im China-Geschäft

 

74,12 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
1998
Materia
Economía
ISBN:
9783409187152
74,12 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Der chinesische Markt bleibt eine strategische Herausforderung für deutsche Unternehmen, um die eigene Wettbewerbsfähigkeit im Zuge der dynamischen Globalisierung zu sichern. Es gilt die Chancen- und Risikopotentiale des chinesischen Marktes einzuschätzen, kritische Erfolgsfaktoren zu identifizieren und sich mit wettbewerbsfähigen Kernkompetenzen im Markt zu positionieren. In diesem Sammelband vermitteln Experten und Entscheidungsträger im China-Gechäft ihre Erfahrungen und Empfehlungen.

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