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Entrepreneurial Finance, Crowdfunding, and Language

Entrepreneurial Finance, Crowdfunding, and Language

Francesca Capo / Francesca Di Pietro

268,62 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Finanzas
ISBN:
9781032394688

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Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitates entrepreneurs’ social support and legitimation as well as access to external resources.

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