End of the Line

End of the Line

End of the Line

Leslie Cauley

20,68 €
IVA incluido
Disponible
Editorial:
Simon & Schuster
Año de edición:
2008
Materia
Industrias de los medios, la información y la comunicación
ISBN:
9781439123096
20,68 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)

For more than a century, the American Telephone & Telegraph Co. was a towering fixture in the American business landscape. At the forefront of the global communications revolution, AT&T led the way in the development of the telephone, wireless communication, and the Internet. But at the end of the twentieth century, with one man floundering at the helm, the corporate giant collapsed. It was the end of an era.Veteran telecom journalist Leslie Cauley pursued the story for over a decade and witnessed the entire debacle. At The Wall Street Journal and at USA Today, she has earned a reputation for aggressive investigation of the numerous industry shake-ups -- none more dramatic than AT&T’s headlong plunge as it misguidedly attempted to become a broadband leader. Cauley gained access to current and former AT&T executives, boardmembers, and other insiders. Filled with new and controversial material and peopled by a cast of characters worthy of a Shakespearean drama, this is the first book to chronicle this riveting tale.Up through the late 1990s, AT&T -- tough, innovative, resourceful -- seemed infallible. For industry insiders and for the general public, it loomed as an emblem of American business prowess and, even more, of the American Dream fulfilled. End of the Line is an unprecedented account of the ruin of an icon and one of the shattering corporate events of our time.

Artículos relacionados

  • Content Generation Through Narrative Communication and Simulation
    From literature and film to advertisements, storytelling is an important aspect of daily life. To create an impactful story, it is important to analyze the creation and generation of a storyline. Content Generation Through Narrative Communication and Simulation is a critical research publication that explores story and the application of story in various forms of media as well ...
  • Social Media Marketing Essentials You Always Wanted To Know
    Kavita Kamath / Vibrant Publishers
    A Beginner’s Guide to Social Media Strategies, Content Creation, and Platform-Specific Marketing. Harness the power of social media to market your brand, products, and services.Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.Social Media Marketing Essentials You Always Wanted To Know walks yo...
    Disponible

    37,19 €

  • Open This Book
    Sara Lohse
    Everybody has a story. They just don’t know it yet.Ever think that silly story you tell to break the ice could actually be a breakthrough for your career? Welcome to Open This Book: The Art of Storytelling for Aspiring Thought Leaders, where we’re ditching the textbook definitions and embracing storytelling as the heart of authentic leadership.This isn’t your average 'how-to' g...
    Disponible

    15,01 €

  • Dim Sum Strategy
    Peter Wilken
    In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers.Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands i...
    Disponible

    16,41 €

  • The Art of the Book Proposal
    Eric Maisel
    ...
    Disponible

    25,85 €

  • Media Representation of Migrants and Refugees
    Serpil Kir Elitaş
    The global narrative surrounding migrants, refugees, and people on the move is often fraught with biases, misunderstandings, and misrepresentations. While crucial for informing public opinion, media coverage can inadvertently perpetuate stereotypes, fuel discrimination, and distort realities. This leads to a climate where migrants and refugees are often misunderstood, marginali...