En bonne compagnie

En bonne compagnie

WIPO

33,52 €
IVA incluido
Consulta disponibilidad
Editorial:
World Intellectual Property Organization (WIPO)
Año de edición:
2019
ISBN:
9789280525434

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Sobre IBD

Le franchisage est l’un des moyens d’expansion commerciale les plus rapides et les plus populaires. Le franchisage repose sur la concession de licences sur des droits de propriété intellectuelle. Ce guide pratique destiné aux entreprises, qui regorge d’exemples et de conseils, présente différents types de franchises et décrit le déroulement du processus de franchisage, en mettant en évidence les questions essentielles qu’il convient d’examiner à chaque étape. 3

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