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Electronic Commerce

Electronic Commerce

 

83,80 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2000
Materia
Economía
ISBN:
9783409389907
83,80 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Die Palette der Einsatzmöglichkeiten innovativer Informations- und Kommunikationstechnologien in Marketing, Vertrieb und Service eröffnen nicht nur neue Kommunikations- und Absatzkanäle, sondern ermöglichen auch eine direkte und individualisierte Kundenansprache. Die Herausforderung besteht darin, diese Vielfalt als Chance zu begreifen und daraus strategische Wettbewerbsvorteile zu entwickeln. Namhafte Experten stellen aktuelle Anwendungen und zukunftsweisende Perspektiven des Electronic Commerce vor.

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