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El plan estratégico de comunicación

El plan estratégico de comunicación

El plan estratégico de comunicación

Aljure Saab Andrés

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Editorial:
UNIVERSIDAD DE LA SABANA
Año de edición:
2015
Materia
Estudios de comunicación
ISBN:
9788490644140
14,04 €
IVA incluido
Disponible

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Sobre IBD

Este libro ofrece una completa contextualización del para qué gestionar la comunicación, así como consideraciones, ejemplos y recomendaciones de orden técnico y gerencial para hacerlo. A través de este, también se accede a un método concreto y estructurado que, descrito paso a paso, de manera práctica y específica, provee herramientas plenamente aplicables y presenta lo que usted debe tener en cuenta para diseñar y elaborar un PEC de forma apropiada. 10

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